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The evolution of viral advertising

In the age of experience-based marketing, some brands want us to do more than just buy their products. They want us to interact with them, to love them. Dan Wieden,…

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A guide to creating your startup advisory board

The entrepreneurial journey is full of twists, turns, ups and downs. That’s why you need the support of trusted advisors.  Take these examples: 1. The Accidental Founder Renee is in early…

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How to grow an awesome community to fuel your social startup

When you’re starting a social company, building a loyal and engaged community is paramount. But that can also be one of the most nuanced and challenging elements of launching your…

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Why entrepreneurs are obsessed with failures

Aashish Gupta (or The Fundamentalyst) is an investment banking research associate covering European Tech sector. He loves to experiment with startup ideas and write about technology, life, society and spirituality The…