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The evolution of viral advertising

In the age of experience-based marketing, some brands want us to do more than just buy their products. They want us to interact with them, to love them. Dan Wieden,…

Businesspeople expressing happiness

Why entrepreneurs are obsessed with failures

Aashish Gupta (or The Fundamentalyst) is an investment banking research associate covering European Tech sector. He loves to experiment with startup ideas and write about technology, life, society and spirituality The…